MASS: This is a reference
to mass media - Television, movies, electronic, digital, computer influence,
ads, print, billboard & other means as art. A new generation of artists
are living in the age of mass-media, the internet, nuclear devices, and
genetic engineering and the perennial question of what does it all mean?
The details of daily life.
SUR: (Super) -
Sur is interesting because it can have two meanings which are opposite
of each other Transcendental / Superficial If you combine these meanings
you have the completion - "Mind is Heaven and Hell. The akasha or accommodation
is not so different from the sky. Sky we see at day or night: in the day
there is a single torch yet all
illumination; in the night there
are many lamps, yet darkness. Sky at night is like the mind replete with
knowledge of names and forms -- it is still in darkness -- while sky at
day is like illuminated mind." (Samuel Lewis ) In this sense we are mostly
discussing night conditions - many lights, yet darkness.
REALITY: This is a reference
more to Consensus Reality than any other- The one assumed to be experienced
by all used by mass media - average, sensual reality, This is the one surrealism
is 'surring' from
Surrealism: of course, this
is the original movement that is the basis of Massurrealism but taking
into account the growth of advertising, mass media, widened perspective,
Pop Art, capitalism, etc.
The Massurreality then, is
an overarching surrogate humo-centric reality constructed by humanity which
forms a part of and is intertwined within the Unified Field of Dogma.
The current modernist version is
not unlike what Guy Debord calls the Society of the Spectacle. However,
we shall refer here to the Massurreality in a more positive way than Debord's
more alienating and negative critique of modern society that he called
the Society of the Spectacle.
The Massurreality is gradually growing
into all economic and geographic sectors of humanity driven by the ubiquitous
corporate desire for constant economic expansion. This expansion brings
with it the program of the continuous, mantric repetition of positive advertising
messages about the commodities that these corporate entities wish to sell
to the general consumer population in order to inspire in it the sense
of need for the commodities which are presented. A central theme of these
laudatory messages is that through the purchase of these commodities the
consumer not only receives the physical product itself but, by imbibing
the product, is additionally imbued with all of the positive traits shown
in the commercials and is tacitly accepted as a member of modern society..."
