"...Back in the early 20th century, Surrealism presented images of altered reality influenced in part by the artists dreams, overactive imaginations, drug induced hallucinations and was coveted for its cultural “shock” value.

Those of us growing up in the 1980's and 1990's witnessed the influence of mass media, advertising, the advent of commercial uses for the web, and personal computing permeating every facet of our lives. Massurrealism addressed this technological, cultural and artistic shift and the debate, for Massurrealists anyway, was settled over using computers and technology to create fine art. Using technology was warmly embraced by the Massurrealist ideals.

Massurrealism, though alive and well, will succumb to the fate of all art movements. It will meld, morph and grow. Massurrealism’s major contribution to the art world is that it addressed and defeated many of the obstacles (and opinions) to computerized art and mixed contemporary media being accepted as an art form. The groundswell in the late 1990’s of the grass roots support for Massurrealism was empowered by the growth of the web, the first major movement to do so with such flagrant democracy, essentially circumventing the art elite.

The beauty of Massurrealism is, by its nature, constantly evolving. It lends itself comfortably to absorbing and defining ongoing technological advancements. I have been working on a concept that expands Massurrealism and forces consideration into yet another direction, which I call “Relative Reality”. Relative reality addresses results; changes in popular culture and the almost imperceptible shift in “acceptance” of ideas. Relative reality is not as concerned with the act of mixing technology and artistic vision or to prove that it can be real art, Massurrealists already accept that as fact, but how Massurrealist concepts become accepted daily reality. Madison Avenue and their mass media campaigns are the tools for permeating this acceptance. A problem with the pervasive use of dreamlike, Massurreal sequences in mass media advertising, to sell everything from pick-up trucks to online services, is that Madison Avenue is turning Massurrealist concepts into overused clichés. Though the technical mastery of the video/computer editors is impressive, it is becoming more and more difficult to qualify it as “art” because it is no longer innovative. This seems to happen to every art movement once it is established and accepted by mainstream.

Art must be new and innovative. It is a continuous growth process. The definition of what “is” art has been greatly expanded in the last few years. Fueled by technology, this definition has recently grown faster and more diverse than any other time in history. Massurrealism is, in part, responsible for this..."